Thor Muller is a serial entrepreneur and startup advisor, currently co-founder & CTO of Get Satisfaction, a web platform that allows companies to collaborate openly with their customers.
Thor became acquainted with his first computer at the age of eight, and was immediately disappointed by its inability to reliably predict horse races or produce convincing biorhythm charts. For better or worse, it soon became his primary lens for discovery, work and play. In 1985, he helped pioneer “desktop publishing”, producing a zine with a first-generation Macintosh with no hard drive. Ten years later he started one of the first creative Internet agencies, Prophet Communications, bringing immersive entertainment and games to the Web.
Today, Thor is the CTO and co-founder of Get Satisfaction, the world’s largest network of online customer communities that connect people with the products and brands they care about.
Along the way he has founded five companies, and launched dozens of web applications and sites. His startups have criss-crossed genres, from online serial entertainment, to content syndication networks, to e-commerce as performance art, to reinventing the idea of customer service from the outside-in. He is a regular invited speaker at conferences and Universities, where he talks candidly about entrepreneurship, cooperative games, online identity and reputation, and how technology is changing us. With Lane Becker, Thor is currently working on a book about harnessing serendipity as a business practice.
Thor and Lane’s Talk: Planned Serendipity